Studio Dina

Digital Creative Direction,

Digital Brand & Product Design

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Hi 👋, I am Nadine from Hamburg / Brilon.

Let’s collaborate to create your unique digital brand and design a profitable product experience.

Schedule a free meeting

Hi 👋, I am Nadine from Hamburg.

Let’s collaborate to create your unique digital brand and design a profitable product experience.

Schedule a free meeting

Services

I am the perfect partner for you if you are searching for a digital expert with 20 years of experience and a team player whose daily work includes:

Creative Direction

I guide collaborative, cross-functional teams through an iterative, agile design process to develop digital solutions tailored for you.

Brand Design

I create brand identities that authentically reflect your business's personality to the public.

Product Design

I design digital product experiences as a UX and UI designer and creative developer, with a foundation built on user research and testing.

10 Cases

Creative Lead | Branding | Digital Design

Amalia

Creating a holistic brand experience including interactive storytelling, corporate identity, ice cream bike, and e-commerce website to sell sheep products locally to consumers and retailers.

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Creative Lead | Branding | Digital Product Design

Amalia

Creating a holistic brand experience including interactive storytelling, corporate identity, ice cream bike, and e-commerce website to sell sheep products locally to consumers and retailers.

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Creative Lead | Branding | Digital Design

Vanly

Creating an Instagram community and transferring it to a newly built van travel app where the community can plan and share natural and private camping spots.

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Creative Lead | Brand Design | Digital Product Design

Vanly

Creating an Instagram community and transferring it to a newly built van travel app where the community can plan and share natural and private camping spots.

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Screen showing the comparison of two different pricings

User Research | Digital Design | UX Writing

LichtBlick

Conception of the first e-commerce experience on the marketing website of the green electricity provider. Products and tariffs for charging the e-car are explained as simply as never before.

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User Research | Digital Design | UX Writing

Lichtblick

Conception of the first e-commerce experience on the marketing website of the green electricity provider. Products and tariffs for charging the e-car are explained as simply as never before.

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Creative Lead | Brand Design | Digital Product Design

Futterhaus

Conception, brand and digital design of a completely new app for DAS FUTTERHAUS – one of the largest pet shops in Germany. Our long-term goal? Personalization around your own pet.

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Creative Lead | Branding | Digital Design

Futterhaus

Conception, brand and digital design of a completely new app for DAS FUTTERHAUS – one of the largest pet shops in Germany. Our long-term goal? Personalization around your own pet.

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Creative Lead | Branding | Digital Design

ACTitude

Crating a holistic brand experience, including interactive storytelling, corporate identity and marketing website offering psychological courses accompanied by psychologists & psychotherapists.

Creative Lead | Branding | Digital Design

ACTitude

Crating a holistic brand experience, including interactive storytelling, corporate identity and marketing website offering psychological courses accompanied by psychologists & psychotherapists.

Creative Lead | Brand Design | Digital Product Design

Annota

Conception and digital design for the iOS app Annota, which helps doctors save time by simplifying treatment documentation using AI. All data is stored locally, ensuring 100% data protection compliance.

Creative Lead | Branding | Digital Design

Annota

Creative Lead | Branding | Digital Design | QA

Radiology

Creating a holistic brand experience for radiologie³. Analysis of patients' fears and concerns as a basis for the conception, design and implementation of the marketing website.

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Creative Lead | Branding | Digital Design | QA

Radiology

Creating a holistic brand experience for radiologie³. Analysis of patients' fears and concerns as a basis for the conception, design and implementation of the marketing website.

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Branding | Digital Product Design

zooplus

Creation of a personalised shopping experience from the moment the app loads, with a welcome animation tailored to the time of day, a dashboard customised based on pet type, and much more.

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Branding | Digital Design

zooplus

Creation of a personalised shopping experience from the moment the app loads, with a welcome animation tailored to the time of day, a dashboard customised based on pet type, and much more.

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Creative Lead | Branding | Digital Design

Flucto plasma

Creating an interactive, branded event website with a ticket booking system for an art festival in Hamburg.

Creative Lead | Branding | Digital Design

SolaWi

Creating a holistic brand experience for SoLawi Vierlande including interactive storytelling, corporate identity and website to sell vegetables locally to consumers and retailers.

Creative Lead | Branding | Digital Design

Solawi

Creating a holistic brand experience for SoLawi Vierlande including interactive storytelling, corporate identity and website to sell vegetables locally to consumers and retailers.

Creative Lead | Branding | Digital Product Design

Flucto plasma

Creating an interactive, branded event website with a ticket booking system for an art festival in Hamburg.

References

Client

The development of a modern, functional app was a crucial first step in our digital strategy. What impressed us most about working with Meloncats was their courage to innovate, professionalism, efficiency, and incredibly good communication. The success of our app is the best proof of the high level of expertise with which Meloncats supported us throughout the project.

Kristof Eggerstedt

Das Futterhaus

Managing Director

Client

Nadine brought a modern and friendly approach to the table, always offering fresh ideas and advocating for the best in mobile design. The difference in the quality of our designs is clear, and I’m confident that the app we’re developing will be far more engaging for our customers thanks to her contributions.

Lara Escudero

zooplus

Product Owner

Client

Working with Nadine, we were able to leverage her expertise in benchmarking research and her ability to generate original concepts that aligned with best practices, while still simplifying the experience in a way that was unique to our customers. She has a great ability to develop ideas quickly, taking into account the research data we provided, and she creates solutions that engage customers without overwhelming them.

Alexander Playford

zooplus

Product Owner

Certificate of Employment

Ms. Esche demonstrated a high degree of initiative and was very dynamic in her work approach. She also exhibited a very high standard in her work, resulting in consistently highly usable outcomes. In discussion forums, she contributed effectively, with her objections being both creative and constructive.

Till Kressin

SinnerSchrader

Director Product Design

Client

When developing our product websites, Nadine brought structure to our product communication and always focused on the user perspective. I experienced Nadine as an independent, responsible and highly motivated team member. Looking forward to our next projects!

Tim Scherer

Lichtblick SE

Product Executive E-Mobility

Colleague

Nadine ist eine liebevolle und gut organisierte Projektpartnerin mit der ich gerne kreative Ideen austausche und zusammen arbeite. :)

Willze

Willze Illustrieren

Illustrator

Client

Nadine Esche übertraf meine Erwartungen bei der Realisation meiner neuen Webseite, die ich zur Eigenwerbung nutze. Sie arbeitet sehr kooperativ und zielgerichtet. Sie ist in der Lage Anregungen sofort flexibel in graphische und inhaltsbetonende Angebote umzusetzen.

Holger Franke

Schauspieler

Client

(...) Egal ob intern, extern oder sogar die Konkurrenz - alle müssen gestehen, dass nicht nur der Webauftritt, sondern auch das ganze ebenfalls vom talentierten Team erstellte Corporate Design allerhöchsten Ansprüchen genügt und unsere hohen Erwartungen bei weitem übertroffen hat. (...) Tief beeindruckt hat uns das hohe Engagement aller Teammitglieder zum bestmöglichen Ergebnis zu kommen sowie die Flexibilität und auch die Kreativität unter Zeitdruck arbeiten zu können. Wir können jedem nur empfehlen, mit einem solch professionellen Team zusammenzuarbeiten. (...)

Xuan Vinh Nguyen

radiologie³

Gründer von radiologie³

Client

Wir haben uns für dich entschieden aufgrund der hohen Qualität der Arbeit. Sowohl auf inhaltlicher, als auch auf ästhetischer Ebene. Was uns besonders gut gefallen hat ist die außerordentlich professionelle Begleitung und Umsetzung unserer Ideen. Als die Zuschauer*innen glücklich waren, dass eine freie Kunstinstitution so viel Arbeit und Liebe in die Onlinepräsenz gelegt hat, waren wir besonders glücklich. Wir haben mit dir für die Hamburger Kunstwelt ein Agendasetting gemacht.

Dan Thy Nguyen

Studio Marshmallow

Founder

Client

Ich habe mich für dich entschieden, weil ich wusste, dass du ein Design entwickeln würdet, dass unsere Marke so repräsentiert, wie wir sie sehen. Die gemeinsame Entwicklung des Brandings, vor allem der Designelemente und des Characters hat uns besonders gut gefallen. Es war sehr schön zu sehen, wie die Marke plötzlich zum Leben erweckt wurde und wie erste abstrakte Entwürfe später ein konkretes tolles Bild ergeben haben.

Diana & Theresa

ACTitude

Founder

Client

Working with standard website templates and stock images was frustrating for us, as they limited our visual identity and didn't allow for true uniqueness. With Nadine, we found someone who understood our vision and developed the branding in a way that represented our brand as we see it.

Diana Huth

ACTitude

Founder of ACTitude

Client

Nadine has an incredible eye for detail. Her visual concepts are clean, user-friendly, and very appealing. She asks questions to fully understand what you are after and makes sure her work matches your needs. Her designs have a personal touch without appearing too playful in terms of overwhelming. In addition to being a great designer, she knows the tech stuff – a true rockstar for all digital projects.

Diana Huth

Psychologist

Client

Nadine, Nico und Agnetha von greynoise.studio standen uns in jeder Phase des Projekts mit Rat und Tat zur Seite. Sie (...) bestachen durch starke Ideen und mutige Gestaltung. Innerhalb von wenigen Wochen haben sie mit ihrer fachkundigen Betreuung und unkomplizierten Umsetzung eine Website gebaut (...). Wir sind sehr stolz auf das Ergebnis und bedanken uns herzlich für die ästetischen Designs, pragmatischen Lösungsvorschläge und für die tolle Zusammenarbeit!

Xiyu Tomorrow

fluctoplasma

Festival Lead

Partner

Nadine übernahm im Projekt den Design Lead und organisierte eigenständig und sehr verantwortungsvoll den gesamten kreativen Prozess mit drei weiteren Designern. Stets kämpfend für das beste Gesamtergebnis und einem guten Auge für Details bereicherte sie nicht nur die Teamstimmung sondern das gesamte Projekt. Außerordentlich positiv ist die Verbundenheit zu unserem Team und der Idee, die Nadine über 3 Jahre an den Tag legte und verkörperte.

Nikita Helm

VanlifeLocation

Founder

Colleague

A lot of questions, a lot of opportunities, a lot of collaboration, and a whole lot of kindness and empathy – I truly took a leaf out of her book when it comes to contextual understanding, thoughtful methodology, and thorough planning. Immensely looking forward to working with her again!

Deni Šimić

Peter Schmidt Group

Digital Product Designer

Client

Durch die Zusammenarbeit mit Nadine wurde nicht nur das ursprünglich geplante Konzept in einer beeindrucken ästhetischen Form umgesetzt, sondern dieses auf Herz und Nieren geprüft und optimiert. Danke dafür!

Philip Widera

HAW Hamburg | AStA

Certificate of Employment

Frau Esche bewies ein sehr gutes analytisch-konzeptionelles und zugleich pragmatisches Denk- und Urteilsvermögen. Ihre Aufgaben erledigte sie stets selbstständig und mit großer Sorgfalt und behielt auch in Situationen mit erheblicher Arbeitsbelastung den Überblick. Sie schaffte es stets, die Kundenvisionen in konkreten Projekten zu definieren und immer erfolgreich umzusetzen.

Ruppert Bodmeier

dgroup | Part of Accenture Consulting

Colleague

Nadine has the extraordinary talent to bring people together, to recognize their strengths, and to support them. In every project, she demonstrates her organizational talent, project management, inventiveness, conception, and design skills with a great deal of passion. If you are looking for a competent, reliable, and super sympathetic designer with a love for detail, Nadine is the right person.

Mi Phan

Freelance UX | UI Designer

Colleague

Nadine is the glue that ties a team together, and highlight collaborative without ego and just compassion for her fellow people. Which also translates into a very human understanding of the also end-users. Having an extremely open mindset to not only listen and also taking and giving feedback when collaborating with her fellow designer makes her fun and a pleasure to work with.

Nicolai Hemdrup

Freelance Digital Product Designer

Certificate of Employment

Nadine possesses outstanding specialist expertise, which she has always been able to employ in an extremely profitable manner at our company. She is passionate about building, prototyping and continually evolving digital products throughout the product life cycle in an agile environment. She completed all tasks with the greatest care, taking a methodical and carefully considered approach.

Stephan Wolter

Peter Schmidt Group | Part of BBDO

Certificate of Employment

Frau Esche bewies ein sehr hohes Maß an Eigeninitiative und war in ihrer Arbeitsweise sehr dynamisch. Außerdem zeichnete sie sich durch den sehr hohen Anspruch an ihre Arbeit aus, wodurch ihre Ergebnisse jederzeit von sehr hoher Verwendbarkeit zeugten. In Diskussionsrunden brachte sie sich sehr gut ein, ihre Einwände waren sehr ideenreich und konstruktiv.

Carsten Tuleweit

SinnerSchrader

Experience

I worked for a huge range of companies and NGO's like: Allwetterzoo Münster, Botanischer Garten Münster, Das Futterhaus, Hello Better, Henkel, Lichtblick, Linde, Freunde der Kunsthalle, Postbank, Uni Münster, Volkswagen, Würth, zooplus and a lot more.

SinnerSchrader

The foundation of my career was set as a Digital Product Designer at SinnerSchrader – a leading digital agency for strategy, creation and development of digital products and services.

Peter Schmidt Group

Later on I worked as a Senior Digital Product Designer at Peter Schmidt Group – Germany’s most successful brand and design agency.

Freelance

Currently I am working as a freelancer at Meloncats Studio – my own design studio – where we strive to create state of the art holistic digital brand- and product-experiences.

Team

I love to partner up with friends who I admire for their specialised talents. That way I can deliver full projects including content like copywriting, photos, films, illustrations, 3D graphics, AR, and VR experiences.

Education

In the course of my academic training I was able to gain insights into the creative and scientific world.

Education

10 | 2007 – 03 | 2016
Master of Education
Universität Münster

Fine Art

10 | 2007 – 10 | 2013
Diploma in Fine Arts
Kunstakademie Münster

Design

09 | 2010 – 09 | 2014
Bachelor of Arts in Design
Fachhochschule Münster

Other Work

I have been working on a diverse range of creative projects since 2004. I am specialised on digital projects since 2015.

Naomi | I designed a 3D model for a Sprinter's interior in a Japandi style, which was then successfully brought to life in a real Mercedes Sprinter.

Yuna | I designed a 3D model for a Sprinter's interior in a Japandi style, which was then successfully brought to life in a real Mercedes Sprinter.

Gut Haidehof | Creating a communication concept for a local farm that uses the method of regenerative agriculture to change the way we produce and consume food.

Aquilone | A park lamp that explores the question of how the weightlessness of a kite can be translated into a light sculpture that lifts off the ground.

taaangle | A card game to untaaangle your companion’s authentic self by asking intimate questions (60 cards) or making a fool of yourself (6 cards).

Mischkultur | An image film, thirteen interviews and a photo essay visualise the cross-cultural project work of the German-Nepalese associations Kaule e.V. & Kaule Environment Nepal, which are committed to sustainable agriculture in the Nepalese village of Kaule.

Meridian | Conception and implementation of a short film story about the acceptance and the effects of monotony in a working world that urges efficiency improvement.

Maskenball | Creative Production and Art Direction of the five-minute short film Maskenball. The short film is one of six episodes in the series 2032 (HMS and Bayerischer Rundfunk).

Follow Sam | Conception and implementation of an experiential, bilingual environmental learning path to support the educational work of the Angkor Center for Conservation of Biodiversity (ACCB) in the village of Kbal Spean in Cambodia.

Wild Words | Discover cultural areas, determine the linguistic inability and overcome language barriers. This diary tells stories in text and photography from a trip through Russia, Mongolia, China, Vietnam, Cambodia and Thailand.

Aquilone | A park lamp that explores the question of how the weightlessness of a kite can be translated into a light sculpture that lifts off the ground.

Yuna | I designed a 3D model for a Sprinter's interior in a Japandi style, which was then successfully brought to life in a real Mercedes Sprinter.

Aquilone | A park lamp that explores the question of how the weightlessness of a kite can be translated into a light sculpture that lifts off the ground.

taaangle | A card game to untaaangle your companion’s authentic self by asking intimate questions (60 cards) or making a fool of yourself (6 cards).

Meridian | Conception and implementation of a short film story about the acceptance and the effects of monotony in a working world that urges efficiency improvement.

Maskenball | Creative Production and Art Direction of the five-minute short film Maskenball. The short film is one of six episodes in the series 2032 (HMS and Bayerischer Rundfunk).

Let’s collaborate to create your unique digital brand and design a profitable product experience.

Let’s collaborate to create your unique digital brand and design a profitable product experience.

Services

Creative Direction

Brand Design

Product Design

10 Cases

Amalia

Amalia

Vanly

Vanly

LichtBlick

Lichtblick

Futterhaus

Futterhaus

ACTitude

ACTitude

Annota

Annota

Radiology

Radiology

zooplus

zooplus

Flucto plasma

SolaWi

Solawi

Flucto plasma

References

Experience

SinnerSchrader

Peter Schmidt Group

Freelance

Team

Education

Education

Fine Art

Design

Other Work

Index

Contact

Reach out now!

Reach
out now!