Branding | Research | Digital Product Design
Creating a visionary pitch deck for a fashion leasing e-commerce website including aspects of gamification, to motivate users to change there behaviour regarding fast fashion.
Leasing For Good UG
Design Lead, Brand, UX, Ul
What was the biggest challenge in this project?
To create a visually appealing and functionally correct pitch deck with almost no brand patterns available.
With Unown, Tina and Linda are creating an online fashion leasing service that combines profitability with sustain- ability. To ensure a potentially long life cycle of clothing they only work together with sustainable brands.
Unown stands for a sharing economy, mindful logistics, smart buying, reuse and recycling.
Unowns criteria for choosing brands are: the use of sustainable, recyclable and animal-friendly materials, a water and energy saving production, fair working conditions and a high material durability as well as a timeless style.
With their company they personally contribute to the circular economy and promote it through mindful consumption. Experts and studies agree: fashion leasing is part of a more sustainable fashion future.
We are proud to present the visual outcome of our joint work: a minimalistic, photo centered website with lovely interface animations and micro interactions connecting the five core functions: explore, lease, manage, challenge and dashboard. Aspects of gamification were integrated to motivate users to change their consum behaviour.
The core feature lets you explore the current fair fashion and the dynamic leasing price system.
You can get reminded about your lease by notification and take your next action easily by chat (extend, buy, return). Intelligent suggestions for your answers are provided which will save you a lot of time.
A second way to manage your lease is via virtual wardrobe in which you can see your leasing history, your reservations and your current leases.
This is the first taste of the upcoming impact feature which will be the central customer loyalty tool. The feature helps the user through challenges to slowly change consume behaviour. Both Individual and community challenges and statistics are provided.
To complete each challenge the user gets individual and community points which can be used to lower leasing cost or provide a discount for the next lease. One challenge might be about getting rid of unused pieces in your wardrobe. Another one a quiz about sustainable materials. Both individual and community points are visible for all users so users can challenge each other to reach the next level.
Three different leasing options are provided.
The website is embedded in a custom made presentation template emphasising the sustainable values of the company by adding natural materials as decoration elements. The presentation is made to advertise the future development of Unown which are displayed above in detail.
How did you acquired this project?
A friend connected Tina from unown with me because of common interests like sustainable living and tiny houses. One day when Tina was in need of a digital product designer she called me.
Get to know more about Unown on their website.Visit Website